![]() Similar to the previous step, you’re going to create a spreadsheet for the pages of your site with the most inbound links. Link juice is also a concern, and a Google-friendly site redesign will help ensure you preserve as much of it as possible. Traffic isn’t the only thing you need to be concerned about losing during a site redesign. This is important and we will be referring back to it later. Now you have a raw list of the pages drawing the most organic traffic to your site. From the Google URL Found column, copy the URLs of the high-ranking pages to a spreadsheet.Click on the header of the Google Rank column to sort keywords by it.Click Check Rankings and see your site’s positions in Google.Create a project for your site and specify your target keywords.How to find your high-value pages using Rank Tracker: By monitoring these pages, you’ll be able to keep an eye on any changes in your regular traffic patterns. Having this data on hand will be useful after the new design launches. One way to narrow down your most valuable pages using a tool called Rank Tracker, which is free to download. It’s best to narrow those down before you go changing anything. Many sites are guilty of not even knowing which pages are earning them the most organic traffic. A Google-friendly site is also a user-friendly site. Run your A/B tests to find out which elements of your site need to be tweaked, and how. Also, run tests by only adjusting one or two things at a time, that way you can narrow down which adjustments led to the change in user behavior. ![]() Such as, Homepage > Category Pages > Services Pages > Contact Us Page.įor best results, run tests on pages that receive the most traffic. Testing all pages is not necessary, just the ones that an integral part of your conversion funnel. We recommend either of the following tools to conduct the tests: ![]() One of the best ways to gather data is to run A/B tests - that’s how you find out which layout, color palettes, and images users are most responsive to. All changes on your site should be data-driven. Step 1: Gather Dataĭid you think a site redesign was all about designing? That’s only a part of it! A Google-friendly site redesign involves testing before rushing into anything. If you’re confident it’s time to redesign your site, here are the steps to ensuring it’s Google-friendly. If there are other major changes being made to your site, such as migrating to a new platform or a new server, then this may be a good time to redesign your site since it’s going through a lot of changes anyway. There are other changes being made to your site.You can correct site issues while updating the look to match the new brand. If your whole company is going through an overhaul of its visual identity, then it may also be an opportune time to redesign your site. How do users find the experience of visiting your site? If your site is slow, not optimized for mobile, difficult to navigate, and so on, then it may be time for a redesign. If your site is not currently in line with SEO best practices, and there are significant changes to be made to bring it up to speed, then it may be time for a redesign. It May be a Good Idea to Redesign Your Site If… However, we can’t all be the Berkshire Hathaway’s of the world, and occasionally there are legitimate reasons to redesign your site. After a second thought, you may be hesitant to fix what hasn’t stopped working for them up to now. Would you recommend Berkshire Hathaway redesign its site? On first glance, almost assuredly. You wouldn’t think it, but you’re looking at the home page of a company that’s number four in the list of Fortune 100 companies. How often do you think Berkshire Hathaway has redesigned its site? Take a look at the site below, for example. You might think a site redesign is necessary after every few years to stay relevant, but that’s not always true. First, think about whether or not your site even needs to be redesigned. On the other hand, you don’t want to derail the SEO momentum you have built thus far.Īn unfortunate truth when it comes to SEO is a website is like a house of cards - if you disturb just one card the rest can end up falling along with it.įollowing this guide will help ensure your next site redesign is built to please Google every step of the way.īefore you begin, ask yourself: “Is a redesign necessary?”Ī site redesign is not something that should be taken lightly. On one hand, you have decided an overhaul is a priority. This is a sponsored post for Link Assistant.Ī website redesign can either be the best or worst thing to happen to your site.
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